Sony has said that it is currently evaluating a potential price increase for its PlayStation 5 console, citing the impact of the current tariff situation with the US. These comments were made during the company's latest quarterly earnings call, where Sony CFO Lin Tao stated that the company estimates it needs to account for approximately 100 billion yen (equivalent to $512 million) due to the tariffs announced by President Donald Trump .
“In terms of the tariffs, we are not just simply calculating the simple tariffs [prices] to come up with 100 billion yen, but are thinking about the current available information and looking at the market trend, we may pass the price [to customers] and also shipment allocation," Tao said, adding, "So we are taking different measures in managing to come up to the 100 billion yen.”
Sony CEO says company open to manufacturing in US
Sony CEO Hiroki Totoki also commented on the tariff situation in relation to manufacturing.
"These hardware can of course be produced locally, I think that would be an efficient strategy, but the PlayStation 5 is being manufactured in many areas [its components], so whether its going to be manufactured in the US or not, it needs to be considered going forward in such a critical situation,” he added.
PS5 and Xbox price hiked
The announcement comes amid broader price shifts in the console market. Last month, Xbox announced hardware price increases across its range, also attributing the changes to increased tariff prices. Nintendo also recently announced its upcoming Nintendo Switch 2 console will launch at a price of $450.
Furthermore, the industry has seen game prices rise, with Nintendo introducing $80 games, and Xbox following suit for some of its first-party titles starting Holiday 2025.
Notably, Sony has already increased the prices of PlayStation consoles in the UK, Europe, Australia and New Zealand.
“In terms of the tariffs, we are not just simply calculating the simple tariffs [prices] to come up with 100 billion yen, but are thinking about the current available information and looking at the market trend, we may pass the price [to customers] and also shipment allocation," Tao said, adding, "So we are taking different measures in managing to come up to the 100 billion yen.”
Sony CEO says company open to manufacturing in US
Sony CEO Hiroki Totoki also commented on the tariff situation in relation to manufacturing.
"These hardware can of course be produced locally, I think that would be an efficient strategy, but the PlayStation 5 is being manufactured in many areas [its components], so whether its going to be manufactured in the US or not, it needs to be considered going forward in such a critical situation,” he added.
PS5 and Xbox price hiked
The announcement comes amid broader price shifts in the console market. Last month, Xbox announced hardware price increases across its range, also attributing the changes to increased tariff prices. Nintendo also recently announced its upcoming Nintendo Switch 2 console will launch at a price of $450.
Furthermore, the industry has seen game prices rise, with Nintendo introducing $80 games, and Xbox following suit for some of its first-party titles starting Holiday 2025.
Notably, Sony has already increased the prices of PlayStation consoles in the UK, Europe, Australia and New Zealand.
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